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ARC #8 - BEGIN WITH THE END
A business newsletter I read called Hakune always has catchy tidbits of advice. In their last newsletter they talked about a quote by...


ARC #7 - CRITIQUE IT ALL
Critique everything in a given brief from a client before putting in all the calories and hours of your own ideating and imagining....


ARC #6 - COMMUNICATE WITH THE EGO
Not with your own ego, but with your collaborator’s ego. If you can understand what drives a person, understand what makes them act or...

ARC #5 - FEAR AS MOTIVATION
In 2022 I experienced a love like nothing I have ever felt before and even though I am no longer in that relationship it taught me a lot...

ARC #4 - THE BUMPIER THE BETTER
In a recent interview I did with Voyage LA I talked about how a creative road is never smooth. It is full of many many bumps and those...

ARC #3 - GIVE THE PEOPLE WHAT THEY WANT
Audiences love lasers and pyro and special effects no matter the occasion. We are creatures who respond to spectacle in any form, at...


ARC #2 - MSI OPENING CEREMONY
The first international show that I creative directed. I learned a hell of a lot on this production and I am very excited for the next...

ARC #1 - OWN YOUR ROLE
“Owning my role” has been something I have been learning and discovering this year as I step into a new role at the company I work for in...
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